Gartner Research

Tech Go-to-Market: Emerging Technology Providers — Questions to Answer Before Building a Partner Program

Published: 21 August 2017

ID: G00340589

Analyst(s): Mark Paine


Emerging technology providers may look to indirect channels as a way to more quickly scale revenue and their business. To increase the likelihood of a positive outcome, technology business unit leaders should first answer the questions outlined in this research.

Table Of Contents



  • Formulate Answers and Actions to These Questions in Figure 1
  • Summary

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.