Gartner Research

Revamp Your Mobile Web Experience Using Progressive Web Apps

Published: 22 August 2017

ID: G00332625

Analyst(s): Charles Golvin

Summary

The gap between mobile web and app experiences is closing as mobile browsers can support features previously exclusive to apps. Marketing leaders must return to square one to redesign their mobile web experience and, concomitantly, re-evaluate their mobile app strategy.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Updated technologies reduce the capability gap between mobile web and app, forcing brands to rethink their mobile marketing strategy
  • Progressive web apps require marketing leaders to work with designers and developers in order to apply more app-oriented UX to mobile websites
  • PWAs will cause marketing leaders to tighten use cases for mobile apps by showing where mobile apps deliver experiences beyond PWAs, such as tapping into device features

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