Gartner Research

Hyperconverged Integrated System Providers Can Drive Growth With Business-Focused Marketing Efforts

Published: 23 August 2017

ID: G00335162

Analyst(s): Naveen Mishra

Summary

With the current highly competitive HCIS market, technology-centered messaging and marketing strategies are not enough for providers to differentiate themselves. Technology product marketing leaders need to bring business elements into their messaging and invest in additional marketing channels.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop Appealing Value Propositions Specifically for Business Buyers and Influencers That Focus on Business Benefits and Outcomes, in Addition to Product Feature-Based Value Propositions for IT Buyers
  • Invest in Alternative Marketing Channels Such as Online Advertising and Social Media to Engage With Business and IT Buyers

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.