Gartner Research

Hyperconverged Integrated System Providers Can Drive Growth With Business-Focused Marketing Efforts

Published: 23 August 2017

ID: G00335162

Analyst(s): Naveen Mishra


With the current highly competitive HCIS market, technology-centered messaging and marketing strategies are not enough for providers to differentiate themselves. Technology product marketing leaders need to bring business elements into their messaging and invest in additional marketing channels.

Table Of Contents
  • Key Challenges



  • Develop Appealing Value Propositions Specifically for Business Buyers and Influencers That Focus on Business Benefits and Outcomes, in Addition to Product Feature-Based Value Propositions for IT Buyers
  • Invest in Alternative Marketing Channels Such as Online Advertising and Social Media to Engage With Business and IT Buyers

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