Gartner Research

Report Highlight for Market Trends: Exploit the Fear Factor to Retain Customers as They Transform in Software-Defined and Web-Scale IT

Published: 23 August 2017

ID: G00341353

Analyst(s): Scot MacLellan

Summary

As enterprise data centers transform to exploit software-defined and web-scale IT, buyers encounter a plethora of new and emerging vendors. Technology product marketing leaders in incumbent infrastructure vendors need to shrewdly market their products to retain the loyalty of buyers.

Table Of Contents

Objective

Report Highlight

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