Gartner Research

Differentiate Your Brand on Social Impact

Published: 25 August 2017

ID: G00320088

Analyst(s): Jay Wilson

Summary

Brands can be a powerful force for positive change without sacrificing business results. Marketing leaders who create and deploy an authentic social impact strategy aligned to brand goals can strengthen customer relationships, differentiate their brand, motivate their teams and make a difference.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Communicate the Benefits of Social Impact Across Your Organization
    • Supporting the Entire Customer Journey Through Your Social Impact Strategy
    • Building Customer-Driven Competitive Advantage Through Social Impact
  • Use Gartner's Brand Identity Model to Determine How Social Impact Makes Sense for Your Organization
  • Measure Success in Terms of Brand Equity, Employee Engagement and Social Impact

Case Study

  • Sephora Stands
    • Sephora Accelerate
    • Classes for Confidence

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