Gartner Research

Differentiate Your Brand on Social Impact

Published: 25 August 2017

ID: G00320088

Analyst(s): Jay Wilson


Brands can be a powerful force for positive change without sacrificing business results. Marketing leaders who create and deploy an authentic social impact strategy aligned to brand goals can strengthen customer relationships, differentiate their brand, motivate their teams and make a difference.

Table Of Contents
  • Key Challenges



  • Communicate the Benefits of Social Impact Across Your Organization
    • Supporting the Entire Customer Journey Through Your Social Impact Strategy
    • Building Customer-Driven Competitive Advantage Through Social Impact
  • Use Gartner's Brand Identity Model to Determine How Social Impact Makes Sense for Your Organization
  • Measure Success in Terms of Brand Equity, Employee Engagement and Social Impact

Case Study

  • Sephora Stands
    • Sephora Accelerate
    • Classes for Confidence

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.