Gartner Research

Take Five Critical Steps to Execute Innovation Pilot Projects

Published: 28 August 2017

ID: G00333515

Analyst(s): Elizabeth Shaw


Failure to effectively launch a pilot project can be a major setback for companies trying to use innovation to compete or lead in their market. Marketing leaders must follow these five essential steps — rooted in design thinking and agile principles — to turn an idea into real value.

Table Of Contents
  • Key Challenges



  • Step 1: Develop a Pilot That Keeps Costs in Check
  • Step 2: Create a Controlled Testing Environment to Mitigate Risk
  • Step 3: Actively Iterate to Retool and Refine
  • Step 4: Evaluate Pilots Using Defined Success Criteria
  • Step 5: Transfer to Business Units and Scale-Up Successful Pilots

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