Gartner Research

Use the Hierarchy of Digital Commerce Marketing Metrics to Balance Business Results

Published: 29 August 2017

ID: G00333673

Analyst(s): Kirsten Newbold-Knipp

Summary

Marketing leaders responsible for digital commerce should use the hierarchy of digital commerce marketing metrics as a framework for understanding critical metrics and their interdependencies. Use this framework to support tactical, operational and strategic business decisions.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use the Hierarchy of Digital Commerce Marketing Metrics to Define Relevant Business Metrics at Four Levels
    • Top Level: Digital Commerce Business Outcomes and Health Assessment
  • Identify and Understand Critical Cross-Functional Data Points
  • Embed These Metrics in Marketing Processes and Dashboards to Improve Reporting and Decision Making
    • A Side-by-Side Example
  • What to Do Next

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