Gartner Research

Market Insight: Build Successful Internet Live TV Streaming Services Using Three Strategic Levers

Published: 30 August 2017

ID: G00326547

Analyst(s): Derek O'Donnell, Neha Gupta


Three strategic levers — price, features and content — can be used by cloud-based live TV streaming service providers to create a go-to-market strategy. Successful technology product management leaders of pay-TV providers must manipulate these levers to create their market position.

Table Of Contents


  • Market Offerings
    • Price-Led Model
    • Features-Led Model
    • Content-Led Model
  • Which Model to Choose?

Background and Context

The Impact


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