Gartner Research

How to Evaluate Partner Relationship Management Applications

Published: 31 August 2017

ID: G00340644

Analyst(s): Ilona Hansen , Guneet Bharaj


Partner relationship management applications add value to channel sales activities by maximizing revenue and profit. Here, we detail the evaluation criteria for application leaders to assess PRM tools and vendors with a transparent and efficient approach.

Table Of Contents
  • Key Challenges


  • Develop a PRM Vendor Evaluation Process


  • Define the Objectives
  • Collect Requirements
  • Develop Selection Criteria and Define Their Importance
  • Develop Subcriteria, Key Areas and PRM Attributes
  • Assign Weighting to PRM Attributes
  • Score Evaluation Criteria Against Vendor Offerings
  • Appendix

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