Gartner Research

How to Evaluate Partner Relationship Management Applications

Published: 31 August 2017

ID: G00340644

Analyst(s): Ilona Hansen , Guneet Bharaj

Summary

Partner relationship management applications add value to channel sales activities by maximizing revenue and profit. Here, we detail the evaluation criteria for application leaders to assess PRM tools and vendors with a transparent and efficient approach.

Table Of Contents
  • Key Challenges

Introduction

  • Develop a PRM Vendor Evaluation Process

Analysis

  • Define the Objectives
  • Collect Requirements
  • Develop Selection Criteria and Define Their Importance
  • Develop Subcriteria, Key Areas and PRM Attributes
  • Assign Weighting to PRM Attributes
  • Score Evaluation Criteria Against Vendor Offerings
  • Appendix

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.