Gartner Research

Designing Your Marketing Team for the Next Decade

Published: 28 August 2017

ID: G00336459

Analyst(s): Christopher Ross


Building a nimble marketing team helps brands stay relevant amid volatile business conditions and mercurial customer demands. By nurturing diverse skill sets, tapping new talent sources and prioritizing collaboration, marketing leaders fuel their brand's adaptability and business results.

Table Of Contents
  • Key Challenges



  • Design a Marketing Organization That Facilitates Collaboration
  • Focus on Critical Capabilities
  • Make Team Development a Priority, and Embrace the "Fat T"
  • Complement Internal Talent With External Specialists

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