Gartner Research

How to Develop Your Positioning to Win Deals in the Insurance Industry

Published: 28 August 2017

ID: G00340618

Analyst(s): Derry Finkeldey


Insurers are juggling multiple competing business and technology priorities. Technology business unit leaders in emerging tech providers can use positioning best practices to focus efforts for the best possible chances of success.

Table Of Contents
  • Key Challenges


  • Key Elements of Effective Positioning


  • Use Insurance Industry Dynamics to Describe Your Ideal Customers
    • Segment the Market Beyond High-Level Firmographics
    • Who Is Your Solution "For"?
  • Define Business Needs in Terms of Insurance-Specific Industry Use Cases
    • Why Do They Need Your Product?
  • Leverage "Positioning" to Differentiate Yourself in an Increasingly Crowded Insurance Technology Market
    • How Do You Deliver Value Differently From the Alternatives?


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