Gartner Research

Lessons From Leaders: Collaborating With Customers to Improve Forecast Accuracy and Drive Joint Value

Published: 29 August 2017

ID: G00332016

Analyst(s): Beth Coppinger


Supply chain leaders responsible for customer service leverage collaboration with customers to drive growth and joint value. This research shows how to identify and advance collaboration initiatives with examples from Unilever's use of forecast analytics to deliver $30 million in growth and savings.

Table Of Contents
  • Key Challenges



  • Identify Shared Interests and Joint Value Creation
  • Create Foundational Service Excellence by Focusing on S&OP and Strong Internal Collaboration
  • Assign Talented, Credible Analysts to Build Trust to Share and Cleanse Data
  • Delve Deeper Into Category and Store Dynamics to Improve Forecast Accuracy

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