Retail technology buyers are hyperfocused on delivering a modern consumer experience. Technology product marketing leaders should position their offerings by demonstrating how they will enable retailers to deliver a unified commerce experience for their customers.
- Key Elements of Effective Positioning
- Use Retail Industry Dynamics to Profile Your Ideal Target Markets
- Segment the Market Beyond Traditional Firmographics
- Who Your Offering Is For
- Define the Retailer's Business Needs in Terms of the Consumer Experience
- How Your Offering Impacts the Consumer Experience
- Improve Positioning to Differentiate Your Retail Offering in an Increasingly Crowded Competitive Landscape
- Competing Against the "Do Nothing" Option
- Competing Against Alternative Technologies
- Competing Against Other IT Projects in the Queue
- Your Offering
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