Gartner Research

Sales Enablement Technology Transforms the CRM Sales Landscape

Published: 31 August 2017

ID: G00338238

Analyst(s): Theodore Travis , Melissa Hilbert


Sales enablement platforms have emerged as a significant part of organizations' sales technology roadmaps. Before investing in these solutions, application leaders supporting sales should be aware of platform capabilities.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Sales enablement solutions have drawn increasing interest from application leaders charged with supporting the organization's sales efficiency and effectiveness goals
  • Sales enablement applications have matured into platform solutions application leaders can use, uniting myriad sales enablement processes around a common set of open APIs

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.