Gartner Research

Develop, Implement and Optimize Your Marketing Technology Strategy

Published: 01 September 2017

ID: G00331919

Analyst(s): Bryan Yeager

Summary

Marketing leaders must navigate an increasingly complex and intimidating technology landscape. Use Gartner research and insights to develop your marketing technology strategy and determine the right tools that deliver clear business advantage.

Table Of Contents

Analysis

Research Highlights

  • Develop and Implement Your Marketing Technology Strategy
  • Evaluate and Select Specific Types of Marketing Technology
    • Manage Your Marketing Data
    • Create and Orchestrate Your Marketing Programs
    • Measure Marketing's Impact to the Business

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