Gartner Research

Developing Retail Demand-Planning Processes for Unified Commerce — Answers to Retailers' Common Questions

Published: 06 September 2017

ID: G00338625

Analyst(s): Mike Griswold


Growing complexity in retail operations requires improvements in demand-planning capabilities. This research note, the second of a two-part series, provides supply chain leaders responsible for demand planning with answers to most common retail demand-planning questions.

Table Of Contents


  • Why Does Forecast Accuracy Sit Atop the Retail Hierarchy of Metrics?
  • What Should We Measure and What Does Good "Look" Like?
  • How Much Should We Be "Touching" the Forecast?

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