Gartner Research

Market Insight: Five Key Expectations You Need to Know About Digital Commerce Platforms in China and India

Published: 05 September 2017

ID: G00331754

Analyst(s): Yanna Dharmasthira, Sandy Shen


China and India are the hot spots of Asia/Pacific economic and IT growth, and digital commerce is key for enabling digital business models. Technology business unit leaders in digital commerce providers must understand the dynamics of digital commerce platform adoption to maximize win rates.

Table Of Contents


  • Introduction: High Volume of Online Sales in China and High Growth in India Attract Investment in Digital Commerce
  • Expectation No. 1: Top Management Leads Digital Commerce Transformation and Initiatives
  • Expectation No. 2: Custom Software and Customization Are Significant
  • Expectation No. 3: Marketplaces Dominate, but Multichannel Is Desired
  • Expectation No. 4: Top Initiatives Are to Expand to More Channels and Improve Customer Experience — Even Though Investment in CX Technologies Is Lacking
  • Expectation No. 5: Vendors Need to Offer Breadth of Functionalities and IT Delivery Models

Background and Context

The Impact


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