Gartner Research

Four Ways CX Teams Can Leverage UX to Create Better, Successful Experiences

Published: 07 September 2017

ID: G00340663

Analyst(s): Jane-Anne Mennella


Poor alignment between the customer experience and user experience undermines success for marketing leaders and their customers. Use these four best practices to better leverage your UX to define and deliver experiences that meet customer and organizational goals.

Table Of Contents
  • Key Challenges



  • Collaborate on Your CX Personas and Journey Maps
  • Leverage User Research From CX and UX Teams
  • Champion User Testing
  • Integrate User Experience Metrics

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