Gartner Research

Report Highlight for Market Insight: Three Critical Areas B2C Technology Providers Need to Change to Address and Succeed in B2B

Published: 08 September 2017

ID: G00342302

Analyst(s): Stephanie Baghdassarian

Summary

B2C TSPs look to grow their market reach by addressing the B2B market opportunity with their devices and solutions. However, technology business unit leaders at B2C vendors have to adapt their strategy based on how enterprises differ from consumers when buying devices and solutions.

Table Of Contents

Objective

Report Highlight

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