Gartner Research

How Sharing Data Builds Stronger Customer Relationships

Published: 13 September 2017

ID: G00340580

Analyst(s): Gareth Herschel

Summary

Customer data is often collected, sometimes used, but rarely shared with the customer. Sharing this data and insights can help data and analytics leaders develop trust, set realistic expectations and turn the organization into a meaningful partner.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Share Corporate Performance Data to Establish Trust and Set Expectations
  • Share Customer Data to Reduce Cost and Improve Customer Convenience
  • Share Benchmarks of Customer Performance to Show Value and Create Communities
  • Allow Interactive Analysis of Customer Data to Add Value
  • Allow Open Data to Enable Innovation and Creativity
  • Where to Start

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