Gartner Research

Technology Insight for Modern Analytics and Business Intelligence Platforms

Published: 12 September 2017

ID: G00331857

Analyst(s): Rita Sallam , Cindi Howson , James Richardson , Joao Tapadinhas , Carlie Idoine


The analytics and BI platform market's multiyear shift of focus from IT-led reporting to business-led self-service analytics is now mainstream. Data and analytics leaders should invest in modern platforms for greater accessibility, agility and analytical insight from a diverse range of data sources.

Table Of Contents


  • Definition
  • Description
    • Data Source: From Relational, On-Premises to All Data Everywhere
    • Data Source: Upfront Modeling — From Required Data Warehouse to Optional
    • Data Ingestion and Preparation: From IT-Produced to IT-Enabled
    • Content Authoring: From IT-Created to Business-User-Created
    • Analysis: From Predefined Reporting to Free-Form Visual Exploration
    • Insight Delivery: From Distribution to Collaborative Storytelling
  • Benefits and Uses
    • Adoption Rate
  • Risks
  • Evaluation Factors
  • Recommendations

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.