Gartner Research

Redefine Your Application Strategy to Exploit Conversational AI for Digital Business Success

Published: 12 September 2017

ID: G00333346

Analyst(s): Deacon D.K Wan , Adrian Lee


Application leaders have traditionally favored a mobile- or digital-first strategy for user experience, but conversational AI fundamentally redefines both. They should prepare to exploit "AI-first" in their application strategy for digital business in the new paradigm.

Table Of Contents
  • Key Challenges



  • Expose Business Leaders and Product Managers to Conversational AI by Investing in Innovation
  • Increase Organizational Readiness by Assessing Competencies and Resources
  • Host a Hackathon and Pilot Winning Conversational AI Ideas
  • Leverage Lessons From Pilots With Product Management to Update Your Digital Strategy

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