Gartner Research

Presentation of CMO Strategy Survey 2017: CMOs Go All In on Customer Marketing, but at What Price?

Published: 12 September 2017

ID: G00333272

Analyst(s): Anna Maria Virzi , Ewan McIntyre

Summary

Customer experience tops the list of capabilities vital to marketing strategy, but CMOs' priorities expose gaps with channel development, technology and capabilities to deliver the experience and show results. Use this research to balance customer focus with fiscal and executional discipline.

Table Of Contents

Survey Overview

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