Gartner Research

The Seven Habits of Highly Effective Marketing Leaders

Published: 14 September 2017

ID: G00325150

Analyst(s): Jennifer Polk


Effective marketing leaders understand the strategy and economics of the business. They source talent, structure teams and work across functions to deliver results. They see data as an asset and manage martech for efficiency and innovation. Adopt seven habits to improve your personal effectiveness.

Table Of Contents
  • Key Challenges



  • Habit No. 1: Use Marketing to Extend and Execute Business Strategy
  • Habit No. 2: Run Marketing Like a Profit Center, Not a Cost Center
  • Habit No. 3: Know How to Use Data and Technology to Achieve Results
  • Habit No. 4: Combine a Data-Driven Approach With Human Brand Elements
  • Habit No. 5: Accomplish More With the Help of Others
  • Habit No. 6: Consistently Connect Spend to Business Outcomes
  • Habit No. 7: Make a Continuous Commitment to Innovation
  • What to Do Next

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