Gartner Research

U.S. Healthcare Payer Best Practices for Medicare Advantage and Managed Medicaid Mobile Consumer Engagement

Published: 14 September 2017

ID: G00332694

Analyst(s): Bryan Cole

Summary

Smartphones offer U.S. healthcare payers a powerful way to communicate health value to Medicare Advantage and managed Medicaid members. CIOs must integrate member communications with care management to take full advantage of mobile technology's promise in low-income and senior populations.

Table Of Contents
  • Key Challenges

Introduction

  • Mobile Health Technologies Drive Lower Costs and Improved Quality Through Increased Member Engagement
  • Low Member Adoption Is a Barrier to Financial and Care Quality Gains
  • Payer CIOs Must Improve Mobile Engagement for Medicare Advantage and Managed Medicaid Members

Analysis

  • CIOs Should Share Mobile Applications Across Medicare Advantage, Managed Medicaid and Commercial Segments
  • Integrate Mobile With Next-Generation Care Management Applications to Achieve Population Health Gains
  • Increase Health-Value Return on Mobile Investments by Tying Your Mobile Experience Into an Omnichannel Communication Strategy

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