Gartner Research

U.S. Healthcare Payer Best Practices for Medicare Advantage and Managed Medicaid Mobile Consumer Engagement

Published: 14 September 2017

ID: G00332694

Analyst(s): Bryan Cole


Smartphones offer U.S. healthcare payers a powerful way to communicate health value to Medicare Advantage and managed Medicaid members. CIOs must integrate member communications with care management to take full advantage of mobile technology's promise in low-income and senior populations.

Table Of Contents
  • Key Challenges


  • Mobile Health Technologies Drive Lower Costs and Improved Quality Through Increased Member Engagement
  • Low Member Adoption Is a Barrier to Financial and Care Quality Gains
  • Payer CIOs Must Improve Mobile Engagement for Medicare Advantage and Managed Medicaid Members


  • CIOs Should Share Mobile Applications Across Medicare Advantage, Managed Medicaid and Commercial Segments
  • Integrate Mobile With Next-Generation Care Management Applications to Achieve Population Health Gains
  • Increase Health-Value Return on Mobile Investments by Tying Your Mobile Experience Into an Omnichannel Communication Strategy

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.