Gartner Research

Synchronize Campaigns and Continuous Engagement With Two-Speed Marketing

Published: 14 September 2017

ID: G00324227

Analyst(s): Adam Sarner

Summary

Marketing campaigns must balance traditional time-bound marketing with ongoing interactions to support changing buyer behaviors. Marketing leaders can take these steps to organize around a two-speed cadence, achieving broader marketing and business objectives.

Table Of Contents

Analysis

  • Two-Speed Marketing Becomes a Necessity
    • Organize Around a Two-Speed Cadence
    • Synchronize, but Pace Yourself

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