Gartner Research

How B2C Marketers Approach Technology Adoption

Published: 18 September 2017

ID: G00326621

Analyst(s): Bryan Yeager


Marketing leaders at business-to-consumer firms use a wide array of marketing technologies focused on managing, understanding and activating data at scale. Benchmark your strategic approach, current deployments and future roadmap for marketing technology against other B2C companies.

Table Of Contents

Survey Objective

Data Insights

  • Ensure You Have the Essentials in Place
  • Prioritize Your Investments for Differentiation
  • Prepare for the Future
  • Methodology
  • Definitions

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