Gartner Research

Use Three Email Marketing Best Practices to Drive Digital Commerce Effectiveness

Published: 18 September 2017

ID: G00319902

Analyst(s): Noah Elkin

Summary

Email is a core component of digital marketing campaigns, but separate teams may manage promotional and transactional emails using different processes and databases. Marketing leaders responsible for digital commerce must coordinate customer data and messaging types to offer a cohesive experience.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a Connected Commerce Blueprint
  • Adopt a Holistic View of Email Marketing's Role
  • Apply Customer Data to Personalize Marketing and Transactional Emails

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