Gartner Research

Research Roundup: Four Approaches to Growth Opportunities for Wearables

Published: 18 September 2017

ID: G00340643

Analyst(s): Angela McIntyre

Summary

Technology strategic planners of consumer electronics providers must prioritize product segments and features to grow market share in wearables. This Roundup gives insights into smartwatch markets, enterprise use cases and highlights the importance of artificial intelligence for differentiation.

Table Of Contents

Analysis

  • Understand Market Opportunities for Different Product Categories
    • Fashion or Traditional Watch Brands
    • Kids' Brands
    • Lifestyle Brands
    • White Label or Startups
  • Leverage Key Technology Trends in Wearables
  • Adopt an Artificial Intelligence Strategy to Improve the User Experience
  • Determine Whether to Offer Wearables to Businesses

Research Highlights

  • Understand Market Opportunities for Different Product Categories
    • Leverage Key Technology Trends in Wearables
    • Adopt an Artificial Intelligence Strategy to Improve the User Experience
    • Determine Whether to Offer Wearables to Businesses

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