Gartner Research

Best Practices for Using Augmented Reality in Mobile Apps

Published: 19 September 2017

ID: G00299004

Analyst(s): Marty Resnick


Application leaders are tasked with implementing AR solutions for consumer and enterprise-facing mobile apps. Application leaders must focus on employing the unique skills, tools, technologies and methodologies to deploy successful mobile AR solutions.

Table Of Contents
  • Key Challenges



  • Use Off-the-Shelf Solutions but Prepare to Deliver Custom, Developed Solutions
  • Equip Existing Mobile Application Development Teams With the Tools and Resources They Need
  • Focus on Content, Context and Clear Intrinsic Value When Adding AR Capabilities to a Mobile App

Case Study

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