Gartner Research

Marketing Leader's Guide to Choosing a Digital Commerce Platform

Published: 26 September 2017

ID: G00340278

Analyst(s): Jennifer Polk


Marketing leaders are responsible for improving customer experience and delivering business growth. The right digital commerce platform can help or hinder your ability to reach these goals. Use this research to build a framework for choosing the platform that best meets your needs.

Table Of Contents
  • Key Challenges



  • Define and Prioritize Requirements Based on Digital Commerce Strategy
    • Three Types of Platform Requirements
    • Platform Integration and Interoperability
    • Recommended Next Steps
  • Ensure Alignment With Your Martech Stack, Strategy and Roadmap
    • Recommended Next Steps
  • Identify and Compare Platforms Based on Fit With Your Critical Capabilities
    • Recommended Next Steps
  • Evaluate Total Cost and Time to Deployment Before Making a Selection
    • Total Cost of Ownership
    • Deployment Time
    • Recommended Next Steps

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