Gartner Research

Market Insight: Increase Market Share With User-Aware and Bundled Endpoint Security

Published: 28 September 2017

ID: G00337456

Analyst(s): Avivah Litan


Technology product management leaders responsible for endpoint security can increase market share by addressing buyer needs for integrated endpoint protection, detection and response; and by leveraging endpoint data to detect user threats.

Table Of Contents


  • Bundle Endpoint Protection and Endpoint Detection and Response Capabilities Into One Package to Meet Buyer Demands
  • Add User Context and Profiling to Endpoint Data Security Analytics to Enable More Effective Detection of Attacks, Especially Fileless Ones
  • Add UEBA to Endpoint Data to Detect Inside Threats and Gain New Buyers Addressing Use Cases Beyond Endpoint Security

Background and Context

The Impact


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