Gartner Research

CMO Perspective: Four Fundamentals to Drive Business Results Through Content Marketing

Published: 29 September 2017

ID: G00333671

Analyst(s): Kirsten Newbold-Knipp


Customer relationships are built and sustained with relevant marketing content. But many CMOs struggle to lead effective content marketing programs or prove the business value of their efforts. Guide your team to strengthen content marketing maturity and align results to business goals.

Table Of Contents



  • Define the Content Marketing Strategy
  • Connect Content Marketing Strategy to Marketing Performance
  • Establish a Governance Model That Maps to Business Needs
  • Invest in Capabilities for Delivering Personalized Content

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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