Gartner Research

Market Insight: Apple's Use of Edge AI Technology on the New iPhone Paves the Way for a Better User Experience

Published: 29 September 2017

ID: G00342064

Analyst(s): Brian Blau , Annette Zimmermann , Roberta Cozza


Apple's 12 September 2017 event introduced the redesigned iPhone X, along with two other iPhone editions and several technological updates. Technology product management leaders should adjust their positioning and AI strategies from the core to compete against Apple.

Table Of Contents


  • Introduction
  • Differentiation of iPhone Features Causes Broad Market Disruption
    • Key Technology Features for Users in the iPhone X: Face ID and Super Retina Display
    • Key Technology Enablers in the New Product Line Up: Machine Learning and the New Processor, the A11 Bionic
    • Price Point and Time to Market
    • Apple Watch Series 3 Gains Independence With eSIM

Background and Context

The Impact


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