Gartner Research

Market Insight: Shaping the Television Video Experience of the Future

Published: 29 September 2017

ID: G00320560

Analyst(s): Fernando Elizalde , Monica Zlotogorski


The TV services industry is challenged by a fragmentation spanning from content providers, access, technology and viewing experiences. Technology business unit leaders offering consumer video services must reinvent themselves through partnerships, use of technology and business models.

Table Of Contents


  • Back to the Single Provider
  • Hyperpersonalization Will Dominate the Viewer Experience
  • Segmentation and Demographics Are Defining Business Models
  • Content Will Continue Driving Vertical Integration
  • Globalization Extending to All Aspects of the Value Chain
  • Immersive Experiences Will Become Complementary
  • Blockchain Disrupts Legacy Business Models

Background and Context

The Impact


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