Gartner Research

Maverick* Research: How Blockchain Undermines the Value Proposition of Platform Businesses

Published: 19 September 2017

ID: G00338591

Analyst(s): Rajesh Kandaswamy , Ray Valdes, David Furlonger


Decentralized blockchain technologies will destroy the centralized platform business model. CIOs must act now to prepare for industry decentralization and plan to turn it to their advantage. (Maverick research exposes unconventional thinking and advice.)

Table Of Contents
  • Specific Maverick Caution
  • Maverick Findings
  • Maverick Recommendations

*Maverick Research


  • Blockchain Technologies Undercut the Competitive Advantages of the Platform Business Model
    • Successful Platform Businesses Possess Inherent Competitive Advantages
    • How Blockchain Technologies and Dapps Come Into the Picture
    • How Blockchain Technology Undercuts Competitive Advantages of the Platform Business Model
    • Decentralized Systems Are Already Emerging
  • Blockchain, AI and IoT Form a Strong Triumvirate of Technologies
  • Side Effects of Platforms and Societal Forces Create "Opportunity Niches"
    • Blockchain Technologies Can Alleviate Side Effects of Successful Platforms
    • Other Societal Forces Will Support the Growth of Alternatives to Platforms
  • Scenarios and Market Implications
    • Five Key Market Implications
  • The Path Toward Decentralization Is Long and Arduous
    • Blockchain Technologies Need to Mature for Decentralization to Take Hold
    • Decentralization Will Span Technology, Business and Society
  • The Success of Blockchain Technologies Destroying Platforms Is Far From Assured

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