Gartner Research

Follow Four Steps to Find the Right Agency

Published: 20 September 2017

ID: G00341364

Analyst(s): Jay Wilson


Selecting an agency is one of the most consequential decisions a marketing leader can make. Failing to invest time, transparency and collaboration into the process can lead to costly mistakes. Use this guide to build an agency selection process that delivers successful partnerships.

Table Of Contents
  • Key Challenges



  • Align Internally Before Starting Your Search
    • Recommendations
  • Get Agencies Excited About Working With You
    • Recommendations
  • Build an RFP Around the Business Problem, Not the Solution
    • Recommendations
  • Invest in a Collaborative Courtship
    • Recommendations

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