Gartner Research

Tech Go-to-Market: Top 10 Introductory Sales Presentation Mistakes and How to Avoid Them

Published: 20 September 2017

ID: G00340282

Analyst(s): Rob Addy


This research covers the top 10 mistakes and defines the objectives and use cases that introductory sales presentations should address. Technology business unit leaders seeking to increase win rates and reduce sales cycle times must avoid common errors and establish a "route to the purchase order."

Table Of Contents


  • The Top 10 Introductory Sales Presentation Mistakes and How to Avoid Them
  • The Four Primary Objectives of the Introductory Sales Presentation and the Two Use Cases It Must Address
  • Why This Research Matters
  • Putting This Guidance Into Practice

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