Marketing teams with poorly aligned objectives can operate at odds within the organization. They can lack accountability to strategic business goals. CMOs: Use Gartner's Hierarchy of Metrics to devise a mix of individual and shared goals to motivate collaborative business outcomes.
- Define Top-Level Marketing Metrics
- Identify Discrete Metrics and Design Incentives That Converge on Common Goals
- Activate All Levels of Metrics via Transparent Dashboards
What You Need to Do
- Do This First
- Priority Actions for You
- Priority Actions for Your Team
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