Gartner Research

Maverick* Research: Don't Fall for Digital Disruption Hype; Get Digitally Focused

Published: 22 September 2017

ID: G00340425

Analyst(s): Chet Geschickter , Erik Van Ommeren


Digital disruption is overhyped; digital business transformation isn't imperative. Use digital to enhance core businesses. Transform only if digital substitution is imminent and change executive mindsets to compete in the digital era. (Maverick research exposes unconventional thinking and advice.)

Table Of Contents
  • Specific Maverick Caution
  • Maverick Findings
  • Maverick Recommendations

*Maverick Research


  • Use the Three Levels of Disruption to Filter Digital Hype
  • Avoid Revenue Stalls Caused by Digital
  • Change Mindsets to Compete in the Digital Era
  • Use Digital to Enhance the Core
    • Don't Try to Outdisrupt Disruptors; They Take Big Risks

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