Gartner Research

Five Trends That Will Disrupt Social Marketing (And What to Do About Them)

Published: 22 September 2017

ID: G00332042

Analyst(s): Elizabeth Shaw , Jay Wilson


Social marketing as a discipline is in a holding pattern, stalled by limited innovation in the category. However, five new trends impacting social media give marketing leaders the opportunity to take a fresh approach to their craft and deliver better business results.

Table Of Contents


  • Social Media as a Communications Channel Is More Influential and Powerful Than Ever
  • Five Trends That Will Disrupt Social Marketing's Status Quo
    • 1: Emerging Technologies Infiltrating Social Networks
    • 2: The Democratization of Live Broadcasting
    • 3: Social Networks Joining the Streaming Content Battle
    • 4: The Rising Influence of Global Social Trends
    • 5: The Unification of First-Party Data and Social Data
  • Expect These Five Trends to Intersect and Unleash New Opportunities for Marketers
  • Take a Fresh, Flexible and Dynamic Approach to Social Marketing
    • Recommendations

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