Gartner Research

Market Trends: Improve Customer Experience by Using Artificial Intelligence for Identity Management

Published: 22 September 2017

ID: G00337023

Analyst(s): Amanda Sabia , Meike Escherich


Advances in machine learning pave the way for much more natural, real-time authentication services. Technology product management leaders should leverage these capabilities as a strategic advantage by creating a "halo of presence," resulting in a better customer experience in identity management.

Table Of Contents


Market Trend

  • AI and the Emergence of New Use Cases
  • Needed Now: New, Multiple Forms of Authentication
  • Buyer Trend
    • Trust Is an Issue
  • Technology Trend
    • Improve the User Experience by Putting AI-Driven Metrics in Place
    • Create a Continuous "Halo of Presence"

Vendors to Watch

  • Mainstream
  • Disruptors
  • Partners

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