Gartner Research

Tech Go-to-Market: Product Management Must Define and Communicate Compelling Roadmaps to Ensure Product Success

Published: 22 September 2017

ID: G00333403

Analyst(s): Lars Van Dam , Eric Trenk


Product roadmaps are vital for sustaining growth by aligning the efforts and expectations of stakeholders. Technology product management leaders should adopt the Gartner framework for creation and communication of roadmaps to avoid common pitfalls and increase the odds of product success.

Table Of Contents
  • Key Challenges



  • The Product Roadmap Codifies the Product Vision
  • Barriers to Roadmap Success
  • Roadmap Creation and Communication Process
    • Phase 1: Review Growth Strategy and Product Vision
    • Phase 2: Gather, Analyze and Prioritize Across the Whole Offering Team
    • Phase 3: Communicate the Roadmap
  • Conclusion

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