Gartner Research

Enabling Unified Commerce: How to Expand Your Digital Supply Chain Capabilities in Retail

Published: 27 September 2017

ID: G00325242

Analyst(s): Thomas O'Connor


The line between physical and online shopping is blurring, leading retailers to rethink their operating models and invest in new digital technologies. This research identifies what this trend means for chief supply chain officers and sets out three key steps necessary to build digital capabilities.

Table Of Contents
  • Key Challenges



  • Identify a Shortlist of Emerging Digital Technologies to Explore and Potentially Invest In
  • Where Retailers Are Investing and Plan to Invest Over the Next Two Years
  • Build an Effective Business Case for Digital Supply Chain Investment


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