Gartner Research

How to Execute Against a Marketing Innovation Mandate

Published: 29 September 2017

ID: G00333839

Analyst(s): Elizabeth Shaw

Summary

Marketing leaders have the mandate to innovate, but wrestle with shifting from the idea of innovation to the action of innovation. Use this suite of research to assess your marketing innovation maturity, generate and evaluate pioneering ideas, and plan and execute innovation pilot projects.

Table Of Contents

Analysis

Research Highlights

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