Gartner Research

Tech Go-to-Market: Four Crucial Product Management Steps to Transition Offerings to SaaS

Published: 05 October 2017

ID: G00333404

Analyst(s): Eric Trenk , Lars Van Dam


Market growth for cloud application services continues to outpace that of enterprise applications, prompting providers to consider shifting existing offerings to SaaS. Technology product management leaders should adopt Gartner's four-step model to increase the odds of a successful SaaS transition.

Table Of Contents
  • Key Challenges



  • A Four-Step Model for Success
    • Step 1: Define the Strategic Rationale
    • Step 2: Create (and Vet) the Business Model
    • Step 3: Determine SaaS-Specific Vision, Inhibitors and Goals
    • Step 4: Start the Transition (Ideally, With a Dedicated Person Responsible for Managing the Transition)


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