Gartner Research

Ignition Guide to Developing a Robust Content Ecosystem

Published: 16 July 2017

ID: G00344211

Analyst(s): Marketing Research Team


This guide helps marketing leaders rationalize their content portfolio and map content paths that stitch together new and existing content. It includes documents that help build a content strategy that disrupts customers' pre-selected buying criteria by highlighting unrealized business problems.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 3: Break Down the Commercial Insight


Step 2 of 3: Build the Content Blueprint


Step 3 of 3: Plan for Content Production


Review Your Performance

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