Gartner Research

Digital Marketing: Rapidly Emerging Roles

Published: 12 June 2017

ID: G00344215

Analyst(s): Marketing Research Team

Summary

In this research we answer the question "Which digital marketing roles are organizations hiring for?" As brands have shifted spend towards digital channels over the past decade, there has been a rise in demand for digital marketing roles. Web Analytics, Digital Strategist and Social Media Consultant are all jobs in high demand.

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