Gartner Research

Unlock the Secrets of Corporate SMS With Text Capture and Advanced Analytics

Published: 16 October 2017

ID: G00341620

Analyst(s): Garth Landers , Shane Harris


In an era of BYOD and an increasingly mobile workforce, organizations must meet the technical and regulatory challenges posed by text data capture. I&O leaders should include text in their data governance policies and leverage analytics to unlock the business intelligence contained in text messages.

Table Of Contents
  • Key Challenges



  • Include Text in Your Data Capture Policy and Tailor Your Strategy to Your Device Ownership Model
  • Deploy MDM Where Possible, and Use Only Corporate-Owned Devices Where Necessary
  • Standardize Applications for BYOD to Enable More Effective Text Capture, and Deploy Carrier Capture for Corporate-Owned Devices
    • Application Capture
    • Mobile Carrier Capture
  • Deploy Analytics Tools to Maximize the Value of Your Text Data
  • Know the Difference Between SMS and Data Delivery Methods

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